Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its 'Clearly Committed' event held at Hyundai Motorstudio Goyang.

    INITIUM is a Latin word meaning 'beginning' or 'first', representing Hyundai Motor's status as a hydrogen energy pioneer and its commitment to develop a hydrogen society.

    INITIUM provides a preview of a new production FCEV that Hyundai Motor plans to unveil in the first half of next year. The concept encapsulates the company's 27 years of hydrogen technology development and reflects its clear commitment to achieving a sustainable hydrogen society.

    This unique hydrogen fuel cell-powered SUV concept also marks the debut of Hyundai Motor's new design language – called 'Art of Steel' – embodying the character of HTWO, Hyundai Motor Group's dedicated hydrogen value chain business brand.

    "Hyundai Motor's clear, unwavering commitment to hydrogen over the past 27 years is rooted in our belief in its potential as a clean, accessible and therefore fair energy source for everyone," said Jaehoon Chang, President and CEO of Hyundai Motor Company. "We are dedicated to pioneering a future where hydrogen is used by everyone, in everything, and everywhere. We invite you to join us on this journey."